As technology and the internet is allowing more people to self-publish their books, it will pay to have a striking cover design. Many people will often like a book cover within ten seconds – make sure one of them is yours.
If you’re a self-publishing author, you’ll know you can market your book on digital platforms such as Kindle, IngramSpark, Kindle Ebook, Lulu and Apple Books, to name a few, as well as the traditional print route of paperback and hardcover. Although the production techniques for digital and print have a few differences, in essence they’re the same method and they all need striking cover designs.
You tell me…
This is your book – you are the author, and you’ve put countless hours into its creation. You know its content like no one else, and you want the cover design to reflect this. It may be advisable for the designer to read the book (or key excerpts or a synopsis) before commencing the design process, depending whether the book is fiction or non-fiction. Key themes and insights can be sought from the text, influencing the cover design. Having said that, all possible visualisations will be sought from the author in the form of a brief and dialogue, and it may be the author’s intent for the cover to be deliberately ‘left-of-centre’ as a visual motif.
Creating the design
Making marketing decisions about genre and target audience will help here – setting parameters to constrain the design route and eliminate superfluous avenues will allow the design to take the right direction, and have the ability to stand out in an established field. From this point the graphics and typography can be considered. The right font is crucial for the cover – so much so that some books feature just a typographic design of the title (and author’s name) alone. As an experienced designer, I will be able to steer you through all the stages of creating the perfect book cover design.