Its great to have a good logo; the next step is how to successfully apply it to your marketing products in a uniform and tasteful way which will attract clients to your business.
This package ensures all identity and branding media is produced by the same designer, using the same ethos and methods established with the client during the setup of the brief. The logo design comes first, and once established it can then be applied to stationery and other marketing products of your choice. Consistency is paramount, and for first time businesses or those looking for rebranding, a uniform result will be the best way to present your business to your client base.
Working out your needs
Starting with a detailed brief, an analysis of you business is undertaken and all your needs – both present and future – are noted. We’ll look at starting with the logo design, and then move onto the essential basics of stationery design. Depending upon your sector, other products will be considered – for example, if you attend trade shows, conferences or expos and utilise products such as pens, lanyards, cups, USB flash drives, confectionary, bags and other types of corporate gifts as well as your stationery, then these types of marketing items will be taken on board the design brief.
Finalising the package
Will a full list of items to work with, I’ll design mockups for each featuring your logo and utilising your company’s brand guidelines. Templates provided by your corporate gift product supplier will be useful here, as once the designs are approved, I can liaise with them to deliver artwork according to print specifications and make sure what you’ll be expecting is exactly what you’ll get. The payoff for investing in an identity and branding package is that you’ll be fully prepared to attend trade conferences and expos, with a full range of marketing products to wow customers and outperform your competitors.