Increase your sales with good advert design.

Listings, quarter pages, half pages and full pages in newsletters, magazines and newspapers – well-designed print advertising will make the difference to creating a lasting impression.

Well-designed print advertising is the visual representation of the message you wish to achieve, whether it be the sale of a product, services or spreading the message of an event. If that message doesn’t hit the mark, then you haven’t achieved your objectives. Given the fact that newspaper and magazine advertising operates across short timespans, a well-executed concept can get the message across in seconds. This is down to researching a number of factors and then employing the findings visually and memorably.

Your print advertising needs

Your needs will be a fusion of technical, budget and psychology. The main factors are which publication to advertise in, your budget for the advertising campaign, and deciding which elements will act as ‘persuaders’ – a mixture of typography, images and branding. What you’re selling may be a specific product or service, or just simply to establish brand awareness. I can help to determine which of these factors will be best to create the components of the advert.

Putting the plan into action

I use Adobe InDesign to arrange the components and output to hi-res print-ready pdf. There are several elements necessary to building well-designed print advertising, such as dimensions, business branding, images, editorial and calls to action. These are positioned in the best way to appeal to customers. I have full knowledge of print specifications needed to produce the final artwork, am more than happy to liaise directly with your chosen publication if needed.