Play Connection

Exhibition graphics and print advertising for Play Connection, a French marketing and sales agency for the games and entertainment software industry. Play Connection stand at the hub between software developers, intellectual property owners and marketing agencies to coordinate successful games development and commercial releases.

Working in conjunction with gaming branding consultancy Proelios, the brief was to promote Play Connection’s brand awareness for the Brand Licensing Europe Exhibition at ExCel London.

Play Connection

Building on Play Connection’s work with some of the world’s biggest games software developers, the design for both stand and print advert was to place the graphics of the games packaging at the forefront and directly engage the viewer. The print advert featured mock-up packaging designs for the Sony Playstation releases, whilst the exhibition stand featured packaging artwork at large scale reproduction

The full-page print advert appeared in License Global magazine’s April 2021 edition.

Play Connection

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