WoodScanner

Brochures and marketing media for WoodScanner.com, a digital marketplace for buyers and sellers of timber from around the UK and worldwide.

Andy Ferguson, Managing Director of WoodScanner needed digital brochure guides creating for new members and partners to show how the website operates.

The interactive user guides take a new member step-by-step on how to join and set up an account, buy and sell on the digital marketplace and edit stock listings.

WoodScanner
WoodScanner
WoodScanner
WoodScanner

The manuals take into account and build upon the WoodScanner branding originally developed by design agency SOZO. Quick start-up guides for partners, simplified versions of the user manuals, were added later for easy-access reference.

The manuals and guides are fully interactive pdfs and designed as landscape documents for ease with on-screen viewing, yet still printable as physical paper documents.

As WoodScanner ventured into marketing, a series of graphics were developed for use with LinkedIn and email marketing. The illustrations were adapted from a short explainer video developed by SOZO for new uses with social media posts.

These were reconstructed as vector graphics, with all the element retaining the ability to be manoeuvred to new positioning depending on the text content and application.

A series of infographics were developed for further marketing needs. These short snappy images were created as additional media for LinkedIn posts and emails, featuring statistics in the WoodScanner brand.

Promotional graphics to advertise WoodScanner member companies were also developed for LinkedIn posts.

WoodScanner
WoodScanner
WoodScanner
WoodScanner
WoodScanner
WoodScanner
WoodScanner
WoodScanner

E-newsletter html templates for MailChimp campaigns were created, again retaining the WoodScanner branding. These fully-responsive templates cater for a variety of WoodScanner needs, ranging from advertising the latest timber deals, showcasing partner companies selling timber through WoodScanner and promoting sellers through events such as UK Construction Week.

WoodScanner

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