Graphic design is a vital component to the success of an exhibition stand, for both the business and customer. It comes down to a mixture of structure or banner size, graphics design and features, and engagement tools, with an emphasis on the latter providing the best consumer experience.
It pays well to plan ahead with exhibition design before the event. Knowing your objectives, whether its passive brand awareness or promoting a product, understanding your target audience, designing what you want the customer to experience or feel at the stand, what you want them to take away from interactive with your business – there are many factors to consider in the design of exhibition graphics.
Strong, bold, simple
Its important not to clutter and overfill the banner with everything you can think of. As a designer, I advise the client that its much better to decide what the graphics are intended for, and then start to diligently fill the empty canvas with graphics, text and branding to create a strong and eye catching message. Simple is better in these scenarios, the end result designed to jump out and catch the attention of the viewer. Don’t be tempted to add more than is needed, and keep the whole design unified with your corporate image.
Set to impress
Depending on the size and layout of the graphics, the design can hone in on a single aspect, product or service of your business, or it can tell a story or chronicle a timeline of events. I have experience in designing several types of exhibition graphics, from roller banners to pop up large format banners to shell system wall panels. Given the fact that your business is on display at an event, it is vital you look good, there are no errors regarding dimensions, resolution of graphics, or visibility aspects with the fact that counters or seating may obscure sections of the banner. Design all these aspects into the banner, and you’ll be impressing customers at the next expo.