In this digital age there’s a reason why people still use, as in centuries past, flyers and posters to advertise their products and services – put simply, they work. And a key reason why they outperform other advertising methods in terms of investment and cost, is down to good design.
The countless ways a simple A5 piece of paper can be used is astounding. If you have a new range of products to sell or an old range to be discounted, if you have special offers on your products and services, if you are hosting an event such as a party, a concert or DJ night, a lecture or performance, a yoga retreat, a community day out, a hen or stag night, or coupons for your business… the humble flyer covers all these possibilities and so many more.
Low input, high output
As a simple guide to poster and flyer content design, I take on board three guides: make the content, text and images, as eye-catching as possible; consider strong use of colour, in line with brand guidelines; and finally, create balance in the design whilst getting the message across as efficiently as possible. All three guides interact with each other to varying degrees depending upon the project, but from a client point of view the cost of getting the design right is low when considering the potential return several hundred or thousand flyers can bring, in terms of event attendance, product units sold or services retained.
Having a clear purpose
Other elements vital to good poster and flyer design are having a clear purpose by deciding what information is essential to include, a prominent call to action, making sure not to overcrowd the message, making sure the message and graphic style appeals directly to the target audience, always including your company’s branding, and making sure all timescales are workable if using time-sensitive offers or event dates. If you have the idea, is best to work with an experienced designer to make sure all the design requirements are ticked for a successful campaign. And also consider how a flyer or poster design can be distributed through social media, emails and newsletters.